Page 18 - MASALA LITE ISSUE 89 | FEBRUARY 2018
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                                                                             Kismet
                                                                             Kismet
                                                                             Kismet
















                                                                  CONNECTION

             Tips and tricks on fi nding

             love in the modern age.




             BY ASHIMA SETHI




          Trust me when I say that we’ve all been there.   Matchmaking Apps
          You are seated at the dinner table and questions
          begin piling in about when you are going to fi nd   Move aside Cupid, because Matchmaking Apps are here to stay! They cater towards urban Indians who want
          ‘The One’, and when it fi nally does happen, are   more control over the dating process without sacrifi cing the chances for a long-term relationship. This is the
          you going to choose a beachside wedding or a   perfect balance between traditional matrimonial services and casual dating sites.
          city celebration? Talk about high pressure! It is
          understandable that the older generation views                               SIRF COFFEE
          marriage as the offi  cial start of a relationship,                            Sirf Coff ee is a bespoke dating service with many unique selling points
          but times have changed, and more Indians are                                 that are targeted towards the global Indian professional. These include
          exploring their options before tying the knot. A                             its exclusivity, as the app requires potential members to meet certain
          part from long-term commitments, several are                                 qualifi cations, such as having a university degree and respectable
          choosing to go the other way and meet their                                  job. If your application is successful, the site will contact you for an
          potential bae online.                                                        online or face-to-face interview to further understand what you are
               And why not? Technology has made the world                                       seeking in your partner. With this information on-hand, their
          a smaller place. With communication at your                                                 ‘relationship managers’ will set up potential dates.
          fi ngertips, pining for a kismet or cosmic connection                                          The process is very much personalised and heavily
          has been replaced with the possibility of making                                               dependent on your feedback. Sounds good? Well
          a digital one. More people are fi nding romance                                                  of course it does! But slow down lovebirds,
          through the assistance of smartphone apps,                                                       because these tailored services don’t come
          online dating services and casual meet-ups. So                                                   cheap. The site off ers three diff erent payment
          this Valentine’s Day, worry not, as Masala is here                                               plans beginning at US$300 per year, which may
          to help you in your quest for love — which won’t                                                seem steep to most, but for those willing to
          involve a visit to your neighborhood astrologer.
                                                                                                          invest, ‘just coff ee’ might turn into so much more.
                                                                                                      www.sirfcoff ee.com


                                                        DIL MIL
                                                        Dil Mil is one of Southeast Asia’s leading dating apps,
                                                        but what sets it apart from other mainstream options?
                                                        Traditionally, family and friends play the role of
              “With communication                       matchmaker, but Dil Mil uses artifi cial intelligence to pair
                                                        you up with potential matches instead – many reviewers
                  at your fi ngertips,                   even describe its AI as a ‘virtual aunty fi gure’. Interested?
                                                        Well, the site requires members to sign up with an existing
               pining for a kismet or                   social media account, whether it be Facebook, Instagram
               cosmic connection has                    or LinkedIn for verifi cation purposes. Once your application is
                                                        successful, the site will ask you to fi ll in key information about yourself by ticking
              been replaced with the                    off  all the essential questions you (or your parents) might ask about a potential
              possibility of making a                   partner, such as age, height, religion, community, education and career. Once the
                                                        app’s carefully constructed algorithms generate matches, you can submit up to 10
                     digital one. ”                     likes or ‘dils’ a day with the option to purchase more.

                                                        www.dilmil.co

          MAS AL A LITE       ISSUE 89    FEBRU AR Y 2 018
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